Mike Lukas is a seasoned stand-up comic with over 24 years of experience and the author of "The Business of Comedy," a standup comedy book that fills a crucial gap in the industry by focusing on the often-overlooked business side of comedy. As an instructor at the Dallas Comedy Club, Lukas emphasizes the importance of understanding one's brand and having a clear comedy perspective to effectively market oneself, especially in the absence of a manager or agent. His book, available for free on funnymuscle.com, shares invaluable insights and strategies, such as maintaining an email list and setting up efficient bookings, which are essential for comedians to thrive as "five-tool players" in a competitive field. Lukas's commitment to integrity and fulfilling business commitments has earned him respect in the comedy industry, and his proactive approach to teaching these skills aims to empower comedians to excel not just on stage, but in managing their careers as well.
(00:04:33) The Comedy Success Blueprint: Key Organization Skills
(00:05:28) Stand Out with Professional Branding: Comedian Marketing
(00:06:29) "The Multifaceted Roles of a Comedian"
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"20 Questions Answered about Being a Standup Comic"
"Be a Standup Comic...or just look like one"