If you're a regular listener to Truth Tastes Funny, you probably know that I started my career in NY on Madison Avenue. My guest John Follis is a Madison Ave adman. John's campaign for Sorrell Ridge Fruit Spreads - citing their jam's all-natural ingredients - knocked Smuckers for a loop (maybe it was the tagline. In 2003, in response to the shifting media landscape and to provide an alternative to the traditional ad agency model, he created "Follis Marketing Therapy". And, in 2006, John created "The Follis Marketing Report" blog and "The Marketing Show with John Follis" podcast syndicated on iTunes. John has always made time for public service and for one very successful public service campaign that he spearheaded, he was honored at The White House. A

Find John:

Wiki bio: https://en.everybodywiki.com/John_Follis

”True Stories” series; https://bit.ly/3Kok4GJ

Recent article: https://bit.ly/3vr2uft

https://follisinc.com

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(0:00) Introduction and background of John Follis (7:21) Early career and experiences in advertising agencies (15:17) Moving to New York and personal development as a writer and art director (19:57) Starting own agency and working with well-known brands (28:19) The fascination with awards and showcasing creativity in advertising (32:01) Balancing creativity and business in advertising, SORL Ridge ad campaign (37:14) Growth and challenges in Follis's advertising career, transition to online marketing (41:38) Rebranding as a "marketing therapist", importance of listening (46:12) Joy in current life phase, early experiences with podcasting (50:17) Discussion on 'message therapist', marketing therapy, and self-branding (53:07) Closing remarks and podcast outro