When I say Josh Steimle is a smarty pants, I say it with the utmost affection: he wears his genius well, which comes in handy, because he's all about using what you've got to get where you're going. He is the Wall Street Journal and USA Today bestselling author of Chief Marketing Officers at Work, which includes interviews with 29 CMOs from companies like Spotify, Target, PayPal, GE, and The Home Depot. Josh has built a leadership system that includes books, speaking appearances, and over 300 articles in publications like Fortune, Time, Forbes, Inc., Mashable, TechCrunch, and Entrepreneur. Josh is the creator of The 7 Systems of Influence framework used by entrepreneurs, educators, parents, and community leaders to build influence and increase impact.

Find Josh:

www.joshsteimle.

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(0:00) Introduction and Hersh Rephun's Genius Zone (4:36) Discussion on Vision and Goals (10:07) Exploration of the Genius Zone Concept (13:57) Identifying the Ideal Client (18:55) Light Banter and Discussion on Parents' Professions (23:32) Understanding Your Ideal Audience and Hooking Their Attention (28:33) Choosing the Right Channel and Using Content Strategically (33:04) How to Implement Your Content Strategy Effectively (37:34) Reflections on the Importance of Sincere Client Relationships (40:06) Final Thoughts and Insights on the 7 Systems of Influence