If we take ourselves too seriously, there will be consequences. And as your Dr. of Survivalology, I recommend a dose of Doug Cox anytime it all gets too heavy! Doug is a Writer/Director from San Francisco with 20 years experience in the advertising industry and Founder of The Cabinet, a production and post-production facility. On Truth Tastes Funny, we cover the religious, the goofy, the dark and the light, and analyze the secret to his latest short film success: GARY, which is enjoying a rewarding festival run, collecting top honors at 8 fests and counting.

Find out more at:

www.thecabinet.com

Date Doug Socially:

@lorddouglascox (Instagram)

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(0:00) Introduction and Doug Cox's background (6:03) Classic comedy and its influence on Doug's work (10:44) Evolution of digital content and advertising industry (17:30) Content creation in sensitive times and the power of viral content (25:37) The flawed approach of focus group testing and the importance of entertainment in advertising (28:57) The role of repetition and data analytics in comedy and commercials (36:38) The absurdity of life, importance of laughter, and closing remarks